Main Sequence Consulting started with one purpose in mind — to help our VC/PE industrial technology solution clients increase sales output, decrease customer acquisition costs, and provide a simple and elegant sales acceleration and management solution. We do this by leveraging decades of international B2B sales experience and the latest cloud-based sales, marketing, lead generation, and AI technology to amplify revenue generation. We know how to optimize business strategy, improve sales processes, and generate high-quality leads to support sales teams in closing complex B2B technology deals across industrial verticals around the globe. With decades of experience behind us, our mission is simple: to improve our clients’ condition by accelerating their revenue generation and increasing profitability—even in challenging economic environments. We bring **real-world, hands-on experience** in field sales, marketing, and consulting across both local and international markets, from North America to Asia-Pacific and everywhere in between. This broad, multicultural exposure enables us to help clients get their technology solutions in front of the right people, in the right markets, at the right time—and for the right price. Our grassroots, systems-based approach to structuring and optimizing sales and marketing organizations consistently results in **higher sales performance, better revenue generation, and a more energized, structured, and effective sales team** ready to stand apart in crowded markets. To further our mission and equip sales professionals with practical tools and strategies, we authored the **B2B Sales Mastery** ebook—a comprehensive, no-fluff blueprint for modern B2B selling. It includes actionable insights honed from decades of experience, proven methodologies like SPIN and Challenger selling, plug-and-play templates, and real-world case studies. This guide empowers teams to shorten sales cycles, increase win rates, and harness digital and AI-powered techniques to compete at the highest level in today’s rapidly evolving global marketplace.